To understand the world, you have to go out and experience it. We know destinations because we’ve explored them first hand and we bring that experience to the table with every client we engage. We believe in a culture of collaboration, transparency, honesty and integrity. These values are integral to not only how we run our business, but also our lives.
“If you want to go fast, walk alone. If you want to go far, let’s walk together.” -African Proverb
David is a seasoned international marketing executive specializing in the travel and tourism industry. He is the founder of CornerSun Destination Marketing which provides marketing and consulting services to destination brands throughout the tourism sector. His clients range from small tour operators and properties to national tourist boards. He is also an Executive Board Member of the Association for the Promotion of Tourism to Africa (APTA), the nation’s leading B2B organization dedicated to promoting tourism from the USA to Africa and a member of the Associate Member Advisory Committee of the United States Tour Operators Association (USTOA).
Prior to founding CornerSun Destination Marketing, David was Head of Marketing and Communications for South African Tourism in North America. From 2009 to 2014, David helped put South Africa on the map leading an overall increase in annual arrivals from the USA of +49% and launching the destination’s social media strategy. David spearheaded major campaigns including partnerships with Major League Soccer around the 2010 FIFA World Cup and full episode integrations with TV’s The Bachelor, JEOPARDY! and All-Star Celebrity Apprentice.
While living in Australia, David served as a Marketing Associate for the Australia-Israel Chamber of Commerce (AICC) where he developed and executed bilateral trade programs, special events and trade missions in order to promote Israel as a trade destination to Australia. His other international experience includes consulting for the wine industry in France, managing media relations during the Beijing Olympic Games in China and reporting for the Sochi 2014 Olympic News Service in Russia.
New to the travel industry but not to travel, Erika grew up bi-cultural with an expanded global view. Her adult travels began with a semester abroad in Europe and later living in Mexico teaching English and Teacher Training. To date, she has lived, studied, worked and traveled in over 30 countries. Perhaps cliché but not lacking sincerity, working in the travel industry has been a lifelong dream.
She’s enjoyed 15 years of professional experience propelling B2B and B2C brands in startups and large organizations in various industries. While always maintaining a foot planted in marketing, she’s served as a utility player in operations, account management and product development. From this she derives her strengths and offers extensive value. With each experience, she emerges more adaptable, knowledgeable, strategic and solution savvy.
Erika has a Masters in Latin American Studies and a passion for language and languages.. She’s a WSET advanced certified wine geek and podcast and HIIT junkie. When traveling, she enjoys hiking, surfing and diving.
David Derec Germain has worked as a professional in the tourism industry for more than 20 years, a career of leadership positions with reputable tourism organizations in Africa and the Indian ocean islands, developing marketing and destination support programs, and managing top Destination Management Companies (DMCs ) in Africa and the region.
He is regarded as a Senior Professional in the tourism industry and is currently the Seychelles Tourism Board Director for Africa and the Americas, directly responsible for the promotion of the Seychelles Islands in Africa & the Americas.
Prior to that, his first overseas mission was in Victoria Falls, Zimbabwe as the Operations Manager for one of Zimbabwe’s biggest inbound Ground Services Provider, where he was directly responsible for the total success of the company’s operations in Victoria Falls, Botswana and Zambia.
His previous professional experience included duties as General Manager of Travel Services Seychelles, Seychelles biggest Ground Services Provider and representative of most airlines flying to Seychelles then.
His career then took him further to Cape Town, South Africa where he was instrumental with the launch and operational activities of Cape Holiday Services, a tour operating company offering inbound services to international travellers visiting Southern Africa,
David is a self-motivated team player who is results driven, He has travelled extensively to Asia, Europe, Africa and the Americas, and he possesses excellent communication skills, speaks and writes fluent English and French and can work in challenging conditions. He has the ability to understand market needs and develop programs; David was an “Expert” for the African Union – meeting of the Ministerial working group on the tourism sector development strategy for Africa – AU Agenda 2014, in March 2014 in the Seychelles.
Having lived and worked in Africa for the past 15 years, he has made himself available through CornerSun to assist African Countries with the development of their tourism program and strategy.