Strategy. Connection.
Results that last.
CornerSun Destination Marketing helps destinations, travel brands and industry organizations connect with North American audiences through strategy, representation, PR, travel trade, content and destination development.
We approach tourism with a long-term view. The right program needs to generate opportunity today while also strengthening awareness, positioning and competitiveness for the future.
Strategy
Market research, insights and strategic planning that define clear goals, sharpen positioning and create a roadmap for sustainable growth.
Market Representation
On-the-ground expertise and established relationships that extend your team into North America, open doors and create new opportunity.
Travel Trade
Programs and partnerships that connect destinations with advisors, tour operators, consortia and other partners who can drive measurable business.
PR & Communications
Strategic storytelling, media relations and reputation-building programs that put the right stories in front of the right audiences.
Content
Compelling editorial, digital and campaign content that informs, inspires and turns destination stories into meaningful engagement.
Destination Development
Support for product development, visitor experience, stakeholder alignment and the long-term competitiveness of destinations.
Market Entry & Positioning
Strong tourism marketing begins with knowing where you stand, where the opportunity lies and what will make your destination relevant to the audience you want to reach.
- Market research & competitive analysis
- Destination and brand positioning
- Market-entry strategy
- Business and marketing planning
- Audience and opportunity identification
- Campaign and budget strategy
Market Representation
For many clients, we operate as an extension of the internal team — providing local presence, market intelligence and day-to-day access to the North American travel industry.
- Ongoing U.S. & Canadian representation
- Partner and stakeholder engagement
- Market intelligence and reporting
- Strategic partnership development
- Industry networking and advocacy
- Special projects and market assignments
Travel Trade & Partnerships
Relationships turn awareness into distribution and sales. We develop programs that help the travel trade understand, package, recommend and ultimately sell a destination.
- Travel advisor & tour operator outreach
- Consortia and strategic partnerships
- Sales calls, missions & roadshows
- Trade shows and appointments
- Workshops and training
- Educational trips and FAMs
PR & Brand Visibility
Destination communications cannot simply be reactive. We build narratives, messages and relationships that grow awareness while strengthening reputation over the long term.
- Communications strategy & messaging
- Proactive media pitching
- Press trips and individual media visits
- Influencer and creator programs
- Executive visibility and interview preparation
- Media monitoring and reputation support
Content, Campaigns & Events
Sometimes the right solution is a single piece of content. Sometimes it is an integrated campaign or a room filled with the right people. We scale execution to the opportunity.
- Editorial and custom content
- Newsletters and trade communications
- Campaign development and execution
- Joint and co-op marketing
- Special events and activations
- Event planning and production
Destination Growth & Development
Marketing can only succeed when the underlying destination experience is strong. We help clients connect market demand with product, stakeholder and development priorities.
- Product and experience development
- Destination competitiveness
- Stakeholder engagement
- Capacity building and training
- Sustainability integration
- Performance review and refinement
Global perspective.
Local expertise.
Real relationships.
We listen first, collaborate closely and build programs around what a destination actually needs — not around a predetermined menu of tactics.
Collaborative
We work as an extension of your team, aligned on shared goals and long-term success.
Transparent
Clear communication, honest insight and accountability throughout every engagement.
Trusted
We lead with integrity and respect, earning trust through consistent actions and measurable outcomes.
Experienced
Firsthand destination knowledge and an international perspective inform smarter strategies.
Discover
We learn about your goals, audiences, challenges and market opportunity.
Strategize
We develop a tailored strategy with clear priorities and a practical plan for success.
Activate
We implement integrated programs designed to connect, engage and create opportunity.
Amplify
We build reach and impact across trade, media, partnerships, content and relevant channels.
Evaluate
We measure results, identify opportunities and continuously refine the program.
Partnerships built around the opportunity.
National Tourism Organizations
Building demand, awareness and market presence in North America.
Regional & City Tourism Boards
Supporting destination visibility, product growth and economic opportunity.
Hotels, Resorts & Hospitality Brands
Connecting distinctive products with the travelers and partners who matter.
Airlines & Travel Partners
Developing partnerships that support routes, distribution and mutual growth.
Industry & Government Organizations
Advancing tourism through collaboration, research, partnerships and special initiatives.
Let’s build what’s next.
Every destination is different. Let’s start a conversation about your goals and build the right scope around them.