We are a full service marketing and strategic consulting firm specializing in the destination and travel industry. We are happy to offer an end-to-end solution for our clients often times stepping in and functioning as internal employees when it comes to special projects and assignments. We look at the tourism situation with a wide lens never focusing just on being reactive to the current market climate. Selling places is not the same as selling products. The proper inspiration today can lead to purchase decisions years later. What steps can be taken now to ensure long term success for destinations?
“The purchasing funnel for a destination can be very long. We look to drive short-term interest today while simultaneously inspiring long-term interest for the future”
We separate our service offering into the following three categories:
Before a destination can effectively market itself for tourism, it needs to develop a strong internal strategy to develop and support a desirable product offering. This means both putting measures in place to protect and make accessible natural, historical and cultural resources as well as building an internal tourism structure to govern, finance and manage those offerings.
Just like products, destinations need a broad reaching variety of marketing support ranging from collateral and package development to advertising to media. We pride ourselves on being nimble enough to assist with something as small as a newsletter to something as large as a multi-million dollar re-branding campaign.
Destinations are far more susceptible to negative media attention than products. Almost anything negative happening in a place can have a fast and dramatic impact on the tourism industry. We mitigate these challenges by developing comprehensive media outreach strategies, creating partnerships with the right media outlets and communicating the right message for the situation.